Resources Library by ANA

Changes in economic management in USSR

Recent changes in economic mechanism in USSR profoundly affect all aspects of national economy. They are closely connected to the shift from administrative methods of management to economic ones, much larger role of enterprises in the economic...

Catalogue: ESOMAR Congress 1988

Author: Andrey A. Goriatchev

September 1, 1988

Economic reforms in the East

Economic reforms taking place in many Eastern countries try to break up with a dogmatic conception of the market, planning, property, securities, entrepreneurship, marketing and franchising. Many of the ideas that until recently were strongly...

Catalogue: ESOMAR Congress 1988

Authors: Mile Jovic, Zivorad Zlatkovic

September 1, 1988

Entrepreneurship

In stimulating the economy governments have to stimulate entrepreneurship and have to reach the entrepreneurs which are together responsable for changes in the aggregate statistics. To do so one has to realize that due to differences in...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Dirk Huisman

Company: SKIM

June 15, 1985

The index of consumer sentiment: Another look at the data and some methodological improvements

The Index of Consumer Sentiment (ICS) can be used to explain and forecast changes in the aggregate course of the economy. Its explanatory as well as its predictive power appears to be relatively low. Partly this might be caused by some methodological...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice

Authors: Hans Kasper, Ton Kuylen

June 15, 1984

What can indicators of consumer mood do towards providing an annual forecast of economic activity in a given sector? (German)

This contribution considers the capability of different indicators of the overall consumer mood to make predictions about the building-savings market in the Federal Republic—the Allensbach Indicator and the Consumer Climate Index of the...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Dieter Schmid

June 15, 1984

What can indicators of consumer mood do towards providing an annual forecast of economic activity in a given sector?

This contribution considers the capability of different indicators of the overall consumer mood to make predictions about the building-savings market in the Federal Republic—the Allensbach Indicator and the Consumer Climate Index of the...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Dieter Schmid

June 15, 1984

Trade channel research and the administration

The main objective was to draw the economic balance of each trade channel, in order for the administration to exert its arbitration in the best conditions of information. This general objective may be split into three separate ones, that we may sum...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers

Authors: Jean-François Boss, Alain Boudon, Henri Dobler

June 15, 1982

Producers, retailers and consumers

The twentieth century has seen considerable economic and social changes. Among the most important is the general rise in the standard of living in the industrialised countries. The continuous growth of consumption is evidence of this ; though it is...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers

Author: Bernard de la Rochefoucauld

June 15, 1982

Industrial market research in a planned economy

George Bush is charged by the executives of MASHINDUSTRY with the task of informing them about the "rules of the game", permitting him to reveal the business possibilities of the enterprise on the markets of the COMECON-countries. George relies on...

Catalogue: Seminar 1981: Industrial Marketing Research

Author: Gábor Hoványi

October 1, 1981